Posted by admin on April 15th, 2009 — Posted in SEO + More
What makes search engine optimisation Melbourne excellent is the process on how they optimise the current page of your website. Optimisation doesn’t necessarily mean loading up your page with various keywords. What you basically need is only a 5% density or keyword occurrence. Actually, to be able to do that is quite difficult since you can’t come up with that percentage of keyword that easily.
When choosing a web developer, here are a few tips:
• HTML in your web page must be properly marked up.
• Do not get cheap web developers. Probably they’re cheap because they are just starting in their profession. If you choose a cheap web developer, you are giving yourself a big headache in the future.
• Get a web developer who can answer the question “can you do hand coding?”
• A good developer will know the difference between proper and crappy HTML.
• Good developers know the difference between div id and div class. The answer is simple though. Div ids are used as a lay out feature. His basically means you can reference back to it only by using a Javascript once. Div class on the other hand is a style feature. This means any element on the page can be assigned to a type of class.
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Posted by admin on March 29th, 2009 — Posted in SEO + More
Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall! The challenge can be daunting to many, requiring very specialized knowledge of process that must be blended with unique and disparate technology. Here is some insight gained from years of experience providing these services to clients.
- SE marketing is very effective in driving qualified traffic to a web site. Over 85% of global surfers utilize Search Engines to find goods and services.
- What can you expect for Search Engine ranking via back-end conversions or desired responses? There is no “silver bullet” answer to this question; we’ve seen results vary from a low of 1.4% to a high of 22%. You’ll make a dangerous assumption if you measure results purely by focusing solely on SE marketing. Your back-end response mechanisms (sales rep interaction, e-commerce fulfillment, newsletter signup, web site, etc.) will greatly affect the ROI. Assess and critique from a holistic perspective.
- It’s a zero sum game if you use any of the low cost “we submit to thousands” of search engines service companies. These submissions do very little to drive viable rankings. If you aren’t achieving rankings in the top 20-30 (page 1-3) listings then you’re wasting marketing resources.
- Don’t make the mistake of focusing solely on Search Engine marketing to drive market awareness (online branding) and revenue. Develop mutually reinforcing processes that are synergistic by utilizing Directory submissions, Usenet/Newsgroup seeding, Newsletter sponsorships, Opt-in e-mail, PR and other offline marketing processes.
- Stringent keyword analysis for HTML text is one of the underlying foundations of a successful Search Engine Ranking campaign. It’s analogous to the importance of ad copy for a conventional print campaign. Most good SE firms use a commercial database service like WordTracker which enable them to analyze the relative popularity of keywords and then build a submissions and optimization process around the selected keywords.
- The actual Title for your Index and Interior pages will also have a significant impact on whether or not a campaign works. It needs to be the right length, typically 10-20 words, have no hyperbole and pique a searcher’s curiosity.
- Contrary to endless marketing hype, there are no quick solutions in this form of interactive marketing. It will take at least 1-2 months before you see any immediate results. And for significant results; i.e., page 1-3 listings via top tier engines add another 2-3 months on top of this on average.
- Web site content development impacts good SE rankings - the more the better. Develop content which is relevant to keywords. We use linguistic analysis software for our clients and then build a standalone “stealth web site” which has content expressly designed for SE spiders (bots). This level of sophistication and proprietary process is expensive and time-consuming but very effective.
- Remember the Armand Hammer quote about Russia? “An enigma wrapped inside a box buried deep in the ocean.” This is apropos to the Search Engine world, as the top tier SE’s all change their submission rules and algorithms on a regular basis. So hire a SE firm that understands the market - or be prepared to invest a great deal of time to achieve tangible results.
About The Author
Lee Traupel has 20 plus years of business development and marketing experience - he is the founder of Intelective Communications, Inc., http://www.intelective.com, a results-driven marketing services company providing proprietary services to clients encompassing startups to public companies. Lee@intelective.com
Lee@intelective.com
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Posted by admin on January 24th, 2009 — Posted in SEO + More
It’s common knowledge - we all know that it is important to rank well in search engines. Doing so can bring qualified, interested visitors to the web site you create. And, those visitors come to you believing that you know what you are talking about, since you showed up in the search engine results.
All the time, people ask “How do I get my site to show up first when I type ‘whatever’ into the search engines?”.
Here’s the secret:
Create a great web site with useful information, and have more relevant links pointing back to your web site than your competitors.
Surprised?
You shouldn’t be. The secret is not really a secret at all.
We all want short cuts and quick fixes. It would be nice if you could believe the ads, submit to 18 bazillion search engines for free, and get to the top of the search engines. But, alas, it doesn’t work that way.
It takes hard work and long term commitment.
So, what can you do today?
1. Write a new, fresh article on the topic of your web site.
You don’t have to be Stephen King to create an article for the web. Anyone can do it. Just sit down and think about what you know that other people might like to hear. Not an advertisement for yourself, but real useful informaiton others can use. Then, write it out - just like you are talking to someone. Go back and edit, proof read, and edit again. Then, post your new article on your web site.
2. Share your article with others to get links back to your site.
People all over the internet want useful information to post on their web sites. You can give it to them, and in return ask for a link back to your site. Check out these sites, where you can submit your article for free, and other people can pick it up, post it on their site, and link back to you:
ArticleCity.com
GoArticles.com
EzineArticles.com
Repeat steps 1 and 2 above, and you will build content and links. And that will help your search engine rankings. And that’s no secret.
Herb and Monica Leibacher operate Web Builder Express. Create a professional web site for your business or non-profit organization with Web Builder Express. At http://www.WebBuilderExpress.com, you can request your free Quick Start Guide that tells you how to create a great web site.
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Posted by admin on December 28th, 2008 — Posted in SEO + More
You may have heard how important it is to have your website optimized for search engines, especially Google, which is currently the most popular worldwide. The reason for this is so your website will be ranked high in the search engines and people will see your site first, click on it, and increase your traffic and ultimately your sales. You might think this all sounds like a wonderful idea and want to get your web site optimized for Google, but you may have no idea how to go about it. Don’t worry, getting your web page ready for the Google search engine is not as difficult as you might have thought. Google has a system called PageRank that ranks the different web pages according to different standards. When you learn the standards you will know how to best optimize your page to get a high ranking in Google.
Tip #1 Search Engine Spamming
If you want to get a long term, high ranking with Google it is important not to spam. The reason for this is Google will blacklist you from their index and not list your URL. Also, most other web search engines operate the same way. Learn what is considered as spamming so you can avoid doing this.
Tip #2 Links
The more links you have on the Web that point to your website means the higher ranking you will receive on Google. This is because Google gives preference to sites with more links on the Web, so make sure you work hard to increase the links to your website that exist on the Web.
Tip #3 Keywords
Keywords are another major consideration if you want to get a high ranking with Google. The reason for this is that Google searches for the keywords that are related to your website and then ranks your website for those keyword phrases. If you have a website that is optimized for many keywords related to your niche, you’ll attract tons of free, targeted search engine traffic.
Tip #4 Do not Use Frames
Google does not support websites with frames very well, so if your website utilizes frames you run a risk that your site will not rank well with Google or even get indexed at all. Get rid of those frames if you want Google to list all of the pages on your website!
Tip #5 More Text
Google searches for text, not photos or images. Make sure that you keep your content keyword rich and accurate. Keep the graphics to a minimum as well because the more images you have, the less text you have, the fewer keywords Google will be able to search for, and the longer your web pages will take to load.
Tip #6 Links
Make sure all pages within your site have their own URL or otherwise Google will have problems picking up and ranking these pages.
Michael Turner reveals his foolproof way to increase website traffic in his free 7 part mini-series. Grab it free right now at http://www.powertraffictactics.com/
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Posted by admin on October 10th, 2008 — Posted in SEO + More
One thing is for sure, you don’t want to spend hours, perhaps days, months, or years on a website to have some stupid little mistake get your site dropped or never even listed in the search engines. There are a lot of rules that search engines have created to block out what they call spammers, so don’t kid yourself by telling yourself you are not an evil spammer. As the courts might say, ignorance of the law is no excuse. So what kind of horrific mistake could sneak upon you and possibly ruin all your hard work?
When I first starting making web pages, I created basic templates that I used for an entire site. Of course it’s great to have a uniformed look for your site, but what if you had a screw up on a template you used over and over again. What kind of screw up? How about hidden text or a hidden link? You see the old WYSIWIG editors, like the older versions of FrontPage sometimes leave behind links within the html code even after you’ve deleted the link. As far as hidden text, that can happen by not paying attention to what you are doing. If you make hundreds of pages eventually you might accidentally color some of your text the same as your background. You say it’s not likely. I wouldn’t think so either, but it’s happened to me several times. If you use the mistake ridden template over and over again, you might have a problem. It’s generally understood that search engines frown on hidden text and links. How many will they overlook is anybody’s guess. So if you haven’t checked your old web pages, it might be profitable to check out your html code. Look for urls with no link text in the code. You can usually find hidden text by simply highlighting your webpage in your browser.
Solutions
If you find out you have the problem over hundreds or thousands of pages, it might be worth investing in Microsoft FrontPage 2003. It has a split screen that helps in finding html errors, and best of all you can do a site wide search and replace. The software will find the code you search for, and all you have to do is leave the replacement code box blank, thus removing the offending hidden link.
The good news is that there are some other ways to avoid this problem altogether. You can learn CSS for template designs for instance. A trick I like to use is Server Side Includes (SSI) for my links menu. To make it work you have to have two things, a code like this [an error occurred while processing this directive] with your links menu page inside the code, and your server has to be set to take it. Most servers are automatically set to use SSI includes in shtml pages, but most web hosts allow you to pick .html or .htm pages to parse. The only thing to keep in mind is it puts an extra task for the server to perform on each and every page that contains the extension you choose to parse. For example one of my web hosts has in their control panel a apache handler section. I simply go there put server-parsed in the Handler box, .htm in the extension box, and click add. That’s it. Now if I need to add a link to my menu I change one page the menu.htm page and I’m done.
Webmaster of WebmasterTips.US - Free scripts, articles,
& web hosting reviews
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Posted by admin on September 24th, 2008 — Posted in SEO + More
In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives - specifically, search engine optimization. Search Engine Optimization or (SEO) is the art and science of blending technical and marketing skills together into a finely tuned website that is both search engine-friendly, ranks well for specific keywords and phrases, and is tailored to your audience from a buyer and seller perspective.
According to a recent U.S. study, only 20% of all businesses outsource search engine optimization programs to professional SEO firms. The remaining 80% either do not conduct search engine optimization at all or they believe they have the resources and skills to do it in-house. Of this 80%, it is probable that 90% of these companies can’t be found on the web - they don’t exist. In order to generate any amount of significant web visibility, your website must typically rank within the top-30 results.
So, the question comes down to what is in your company’s best interests?
Conduct your SEO program in-house or out-source it. To answer this question, let’s first take a look at the knowledge, skills and resources necessary to implement and maintain a successful search engine optimization program.
SEO knowledge and skills required
1) Basic understanding of how search engines and directories work.
This may seem overly obvious, but you would be amazed how many people do not understand how they actually work. This knowledge provides the foundation for your SEO program.
2) Website design
Although SEO is not completely a technical marketing process, it does require a fair amount of technical knowledge of what constitutes search engine-friendly web design. Certain web design elements can either help your search engine rankings or hurt them. You simply have to know which is which.
3) SEO experience
This is the most important and most difficult knowledge to obtain. If you have never implemented a SEO program, then you are in for a big surprise. Search engine optimization programs require a lot of research and are extremely time consuming. Most importantly, they require actual SEO experience. This means knowing what SEO strategies and tactics work and which ones don’t.
In-house vs. out-sourced SEO programs
If your company is considering conducting your search engine optimization program in-house, here are some questions to consider.
- Who will be responsible for analyzing, developing, implementing and measuring the success of your SEO program?
- Is this considered the role of your IT department, Marketing department or some other individual(s) within your company?
- Do they have the time, knowledge, and resources to successfully implement and maintain your search engine optimization program? And do they really care if it works or not?
IT Department
Typically your IT department handles multiple daily tasks from trouble-shooting your company’s LAN or WAN to fixing the sales department’s laptops? Out of a busy IT person’s day, what priority and focus do you think he or she will commit to for your SEO program? And even if your IT department has some skills in web design or development, these skills make up only a small percentage of the knowledge required for a successful search engine optimization program.
Marketing Department
Typically, your marketing department juggles many marketing projects at once and faces strict completion deadlines. From handling new print collateral campaigns to getting ready for new product or service launches, marketing personnel’s time is spread very thin. In addition, how knowledgeable is your marketing department in the technical aspects of web design and search engine optimization? Do they have the time to become well-versed? Do they have sufficient internal resources? Often the answer to both questions is no, they do not.
Other individual(s) within your company
Ok, so the responsibility falls onto someone outside of your Marketing or IT department. Who will that be and why are they responsible for your SEO program? Providing these individuals with a new “project of the month,” will typically result in another check mark off of their monthly to-do list and frustration by top management of why their website is not producing any sales results.
Summary
From a business standpoint, it makes sense to try to leverage internal resources to maximize your company’s productivity and profitability - whenever possible. However, there must be a line drawn in the sand between knowing what your organization’s capabilities are and what they are not.
As you can see, there is more to search engine optimization than meets the eye. In order to implement and maintain a SEO program, you must acquire the necessary knowledge, skills, and resources. This can be done by hiring a professional search engine optimization firm. Professional SEO firms have dedicated resources and experience to support your company’s web marketing initiatives. By leveraging their experience and know-how, your company can quickly and more efficiently implement a successful search engine optimization program.
About The Author
Corey Wenger is owner of Key Position Web Marketing and is a professional Search Engine Optimizer and Consultant who has over three years of experience in helping companies increase sales and profitability through strategic web marketing programs. For more information, please visit www.key-position.com or email him at corey@key-position.com.
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