Posted by admin on October 28th, 2009 — Posted in Commerce Opps, Life Of Sales, The Marketing Way
This type of marketing is very much like a consignment shop. You promote the various items goods and services on your site and for this, you will get a cut from each transaction. There’s less work, very few overheads, it sells while you rest, and it is simple to pick up.
The first step you have to take is to decide exactly what area you’d like to specialize in. A efficient way to go about this is, discover what a specific market segment is expecting, and then determine the best solution. A great way of doing this speedily is to look for unique long tail keywords; there are fewer internet searches for these in general, yet many more of these convert. To obtain these lucrative keywords, it’s recommended that you use Micro Niche Finder. The results generated from this program or other applications and software packages results in a list of related keywords giving valuable targets to achieve top position on internet searches. Micro Niche Finder will also calculate detailed information on the keywords and phrases, exactly how many different sites who use them, and details on the competition too. Finally, Micro Niche Finder information will help in loacting related domains, help you put together your internet site, and also draw your attention to the greatest sales opportunities. Putting together a website is next on the list; however you still have a couple of crucial tasks to complete. Search engine optimization is an absolute must. This is where SEO Elite information comes in. Your rivals’ internet sites are examined by the program which then provides suggestions to increase search engine rankings.
With programs such as SEO Elite, data produced by the software package suggests where you might look for appropriate links, what words to focus on, and even details on where to submit articles. In short, the results created are the same kind of advice that an SEO professional might give.
When you decide on your niche market sector, have your advertising, and your site has been completed, then all you need to do is increase your search engine rankings. You’ll pick up steady payments and you’ll wonder why you ever worried about making enough money!
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Posted by admin on September 21st, 2009 — Posted in Commerce Opps, Life Of Sales, The Marketing Way
This type of marketing is very much like an auction. Your website features merchandise in return, each lead pulls in commission. It isn’t as much effort, very low operating costs, it works 24/7, and it is simple to learn.
First of all, you need to decide just what niche market you’d like to work in. A good way to do this is, find out what solutions to a given problem a specific group of people are experiencing, and which solutions will help them. One of the most efficient ways to determine this task is finding groups of long tail keywords; there are fewer internet searches for these generally, all the same they will convert far more.
To get hold of these lucrative words or phrases, you should use Micro Niche Finder. Data gathered from this computer program or analogous programs and software will give you a list of related terminology allowing you to get a high placing in an internet search and generate traffic. Additional information is available from the application, for to illustrate search frequency, just how many other internet sites who exploit those keywords, even competitor information. Last but not least, Micro Niche Finder information can help determine suitable domains, subject matter for your website, and even reveal desirable goods to sell.
Putting together a web site is the next step; but you still have some essential things to do. Search engine optimization is an absolute must. Here SEO Elite information comes in. Competing sites are examined by the program which then provides advice on improving search results. In SEO Elite the info produced from the program advises you on links, the best keywords, and even information on how to upload articles. In short, the data obtained are the same sort of suggestions that an SEO professional may offer.
When you decide on your target market, put together your advertising, and your web site has been completed, then you are ready to get your web site up in the search results. Earnings will roll in without a lot of effort and question why you did not try this method of marketing before!
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Posted by admin on August 8th, 2009 — Posted in Commerce Opps, Life Of Sales, The Marketing Way
This type of marketing is similar to e-bay. You advertise the merchandise on your internet site for this, every lead pulls in cash. There isn’t as much work involved, few operating costs, it sells whilst you sleep, and it’s simple to pick up.
The very first step you must take is to decide just what area you would like to work in. A efficient way to go about this is, discover solutions to issues a particular group of individuals are expecting, and then which solutions are available to help them. One of the best means to find this task is finding unique sets of narrow keywords; generally people look for these less frequently, nevertheless they will convert far more.
These profitable keywords can be discovered by using Micro Niche Finder. Data gathered by this program or other applications and software makes a list of associated words and phrases that you can focus on in order to earn a head-start when it comes to placing on an internet based search.
Micro Niche Finder will in addition tell you detailed information on the keywords or phrases, the exact number of competing sites, and how good those websites are. Ultimately, the information generated can help you find the best domain, help you in putting together your website, and also point out the greatest sales opportunities. The next step is to build a internet site; yet it will require more than that. Search engine optimization is an absolute must. Here SEO Elite information and alternative applications are useful. Competing internet sites are analyzed by Seo Elite information which then offers suggestions on improving search engine performance. With applications like SEO Elite, info supplied by the software package suggests where to find links, what words and phrases to focus on, and a list of sites to submit articles for reference. In summary, SEO Elite information is much like to the data that a specialist in search engine optimization would provide. When you determine your niche market sector, set up your product promotion, and your internet site has been completed, then you are ready to get your internet site up in the search results. Profits will roll in without a lot of effort and question why you did not think of this sooner!
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Posted by admin on December 19th, 2008 — Posted in Commerce Opps, Life Of Sales, Ultimate Consumer
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Posted by admin on May 20th, 2008 — Posted in Life Of Sales
A reverse affirmation is a positive statement that you tell your
readers to tell themselves. You would write it in present tense
like they’ve already solved their problem or completed their
goal.
For example:
Now, tell yourself “I am a wealthy business owner.”
Say to yourself “I learn very quickly.”
The reverse affirmations should be the benefit your product will
accomplish. For example, if you are selling an ebook on how to
catch more fish.
The reverse affirmation could be:
Now, tell yourself “I am catching a lot of fish.”
You can implant the affirmation in your prospects mind by
suggesting they say it to themselves over and over as they read
your ad copy.
For example:
As you keep reading this ad, repeatedly say to your- self “I am
catching a lot of fish”, “I am catching a lot of fish.”
You can also tell them to say it out loud. Which can get them
even more excited about your product.
For example:
Say to yourself out loud “I learn very quickly.”
If you’d rather have your prospects imagine the future you can
use a different reverse affirmation.
For example:
Tell yourself “I’m going to eat pizza tonight.”
The reverse affirmation will allow the prospects to easily
imagine any visual scene they want.
Make your reverse affirmations short as possible and use
emotional words because they’ll be easier to remembered. If they
don’t order the same day, they may remember to order in the
future.
Also, don’t forget to tell yourself daily affirmations to help
you reach your goals and improve your life and business. Now,
tell yourself “I am visiting the web site address below.”
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Posted by admin on April 23rd, 2008 — Posted in Life Of Sales
During my many years of reviewing and analyzing inventions, new products and service offerings I have been amazed by the innate fear of selling expressed by so many otherwise capable entrepreneurs. There exists a palpable fear of selling that mimics vertigo, arachnophobia or a fear of snakes. This fear should never stop a project from successfully entering the marketplace.
Ponder the daily aspects of life virtually all of us experience. We seek out, and interview, for jobs. We seek out, then court, and marry our mate. We compete in sports, lobby for promotions, seek support for church and charities, and support causes. Each of these, and so many other activities, require us to utilize some portion of a sales experience.
In reality, sales are nothing more that asking for a preferred result. The seller wants to receive consideration in return for placement, or acceptance of their product or service. A selling situation almost always requires an equal transfer of benefits. A simple example is selling a car. If book value of a car is $5000, and the seller asks $7500, the sale will almost never happen unless a witless soul arrives and can be hustled.
Nevertheless, many people get the sweats, can’t sleep, or hyperventilate at the mere thought of an imminent sales presentation. No matter how confident they may be in all other situations, standing, presenting, selling their opportunity before a stranger is a chilling experience. There are affordable alternative options available to avoid this difficult hurdle for many entrepreneurs.
1. Utilize the inter-net. There are many web-sites specializing in specific areas of sales: technology, consumer products, hard-goods, giftware, etc.
SalesGenie.com is one, but a thorough search will turn up many more. These e-commerce sites specialize in matching sales agents with appropriate products.
2. Research trade organizations specializing in your product category. One example, if you develop a new hair care device, research the Barber, Beauty, Salon Institute (BBSI). This is an industry specific trade group that organizes expositions, lobbies, provides research and acts as a central clearing-house for the salon market. Sales agents are members and are always seeking out new products to represent, and they work on commission. From hardware to auto parts there are similar trade associations seeking the next hot new product.
3. Hire a consultant. There are many consultants specializing in sales and marketing within specific industry categories. The advantage of a sales consultant is that they will work more closely with a seller to customize the approach, strategy, the offers and promotions. This will result in a stronger opportunity to close a deal, and that is always goal number one. Search the inter-net using keywords such as sales consultant, sales engineer, sales strategy, marketing consultant, and hundreds of other search-word combinations. Remember to always get and check references.
4. Visit and utilize gift mart showrooms. There are huge permanent Gift Marts in Dallas, Atlanta, Chicago, Los Angeles, New York and Los Angeles. Millions of square feet are devoted to presenting a bewildering array of products in licensed showrooms. Each showroom also has a field sales force covering specific states. These territories are assigned by vendors (sellers) and are commission based. Again, most of these thousands of showrooms specialize in a product or category. From Christmas, to lighting, to tabletop, to clocks, and thousands of other product categories, you may discover a sales group potentially ready to handle your line of product.
5. Seek out expositions, fairs and trade shows specific to your commercial opportunity. I typically walk trade shows to network for clients. This is invaluable. Each category of product has an inside baseball aspect. Trade terminology, unique trade terms, assigned coverage territories, trend cycles vary greatly by industry. You need to learn what is going within your area of interest and there is no better place than shows to study, research and meet potential sales partners.
These are only a few ideas offering alternatives to fear of selling. There are far too many opportunities that never get off the ground simply because the creator believes, “I am not a salesman”. You do not have to be. There is a sea of experienced sales talent ready and able to sell their expertise.
Duquesa Marketing, Inc. is an international consulting firm with over 35 years experience looking at hundreds of new products, concepts and inventions each year from entrepreneurs, inventors and companies all having the same goal; to commercialize their product. The ideas and products that succeed invariably consist of the same basic elements. In order to successfully place a service or product in this very aggressive marketplace no shortcuts are tolerated. There has never been a better time or place to launch that needed new product, and the rewards have never been greater.
Geoff Ficke is President of Duquesa Marketing, Inc. An international consulting firm with over 35 years experience in creating customized strategies and business plans, product development and funding opportunities for entrepreneurs, inventors and small business expansion. Mr. Ficke is also a Senior Fellow at the Page Center for Entrepreneurial Study at the Business School, Miami University, Oxford, Ohio. He can be reached at 407-260-1127 or through the company website, http://www.duquesamarketing.com.
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Posted by admin on April 8th, 2008 — Posted in Life Of Sales
Peter F. Drucker, renowned management consultant and my professor, was fond of warning us against being “too clever.”
This is very sound advice generally, but it is especially on the mark with respect to designing our sales approaches. Sometimes we try to cleverly disguise the sales purpose of our calls, masquerading as people who are doing “marketing studies,” surveys, and the like.
Most prospects see through such shams, and they become worse than uselessthey impeach our credibility.
Instead of using cleverness, try to sound utterly guileless.
Let the prospect teach you how to sell him!
For example, one of my most successful sales campaignsactually, I’m more inclined to call it a marketing campaignanyway, it is built on the most straightforward platform, imaginable.
I call prospects, announce who I am, and say:
“The reason I’m calling is to determine how we might move forward with developing a business relationship.”
Then I shut up, which as you might appreciate, takes a lot of self-control.
Guess what happens, next.
The prospect: (1) Either asks me a little more about my background and experience in his industry, or (2) He asks if I can send him some information.
If he asks for literature, I say:
“Sure, I’ll be happy to get that out to you, and it will include X, Y, and Z.”
But the conversation continues, with the immediate attachment of a very powerful question:
“That should reach you in a day or two, and assuming everything is in order, what will be the next step?”
In other words, I qualify the person, to see if there is a spark of interest, and I get the prospect to set forth a sales track, a plan for acquiring my services.
Often, this involves the tentative scheduling of meetings and seminars, and sharing more details about such significant matters as my compensation.
What is amazing about this kind of conversation is the fact that it is relatively stress free.
While the prospect is saying we “would do” A & B, toward the beginning of the chat, he tends to change the language to we “will” do certain things by the end.
In other words, commitment forms in him, and it feels natural, organic, and not imposed by hard selling.
He still feels he has an “out” if he receives the information and changes his mind, but that seldom occurs. Usually, my follow-up conversation isn’t about persuading, it’s about confirming the commitment that has already been made.
Try this, and let me know how you do!
Dr. Gary S. Goodman, President of Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone® and Monitoring, Measuring & Managing Customer Service. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC’s Annenberg School, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com.
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