Posted by admin on December 19th, 2008 — Posted in Commerce Opps, Life Of Sales, Ultimate Consumer

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Posted by admin on May 20th, 2008 — Posted in Life Of Sales
A reverse affirmation is a positive statement that you tell your
readers to tell themselves. You would write it in present tense
like they’ve already solved their problem or completed their
goal.
For example:
Now, tell yourself “I am a wealthy business owner.”
Say to yourself “I learn very quickly.”
The reverse affirmations should be the benefit your product will
accomplish. For example, if you are selling an ebook on how to
catch more fish.
The reverse affirmation could be:
Now, tell yourself “I am catching a lot of fish.”
You can implant the affirmation in your prospects mind by
suggesting they say it to themselves over and over as they read
your ad copy.
For example:
As you keep reading this ad, repeatedly say to your- self “I am
catching a lot of fish”, “I am catching a lot of fish.”
You can also tell them to say it out loud. Which can get them
even more excited about your product.
For example:
Say to yourself out loud “I learn very quickly.”
If you’d rather have your prospects imagine the future you can
use a different reverse affirmation.
For example:
Tell yourself “I’m going to eat pizza tonight.”
The reverse affirmation will allow the prospects to easily
imagine any visual scene they want.
Make your reverse affirmations short as possible and use
emotional words because they’ll be easier to remembered. If they
don’t order the same day, they may remember to order in the
future.
Also, don’t forget to tell yourself daily affirmations to help
you reach your goals and improve your life and business. Now,
tell yourself “I am visiting the web site address below.”
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Posted by admin on April 23rd, 2008 — Posted in Life Of Sales
During my many years of reviewing and analyzing inventions, new products and service offerings I have been amazed by the innate fear of selling expressed by so many otherwise capable entrepreneurs. There exists a palpable fear of selling that mimics vertigo, arachnophobia or a fear of snakes. This fear should never stop a project from successfully entering the marketplace.
Ponder the daily aspects of life virtually all of us experience. We seek out, and interview, for jobs. We seek out, then court, and marry our mate. We compete in sports, lobby for promotions, seek support for church and charities, and support causes. Each of these, and so many other activities, require us to utilize some portion of a sales experience.
In reality, sales are nothing more that asking for a preferred result. The seller wants to receive consideration in return for placement, or acceptance of their product or service. A selling situation almost always requires an equal transfer of benefits. A simple example is selling a car. If book value of a car is $5000, and the seller asks $7500, the sale will almost never happen unless a witless soul arrives and can be hustled.
Nevertheless, many people get the sweats, can’t sleep, or hyperventilate at the mere thought of an imminent sales presentation. No matter how confident they may be in all other situations, standing, presenting, selling their opportunity before a stranger is a chilling experience. There are affordable alternative options available to avoid this difficult hurdle for many entrepreneurs.
1. Utilize the inter-net. There are many web-sites specializing in specific areas of sales: technology, consumer products, hard-goods, giftware, etc.
SalesGenie.com is one, but a thorough search will turn up many more. These e-commerce sites specialize in matching sales agents with appropriate products.
2. Research trade organizations specializing in your product category. One example, if you develop a new hair care device, research the Barber, Beauty, Salon Institute (BBSI). This is an industry specific trade group that organizes expositions, lobbies, provides research and acts as a central clearing-house for the salon market. Sales agents are members and are always seeking out new products to represent, and they work on commission. From hardware to auto parts there are similar trade associations seeking the next hot new product.
3. Hire a consultant. There are many consultants specializing in sales and marketing within specific industry categories. The advantage of a sales consultant is that they will work more closely with a seller to customize the approach, strategy, the offers and promotions. This will result in a stronger opportunity to close a deal, and that is always goal number one. Search the inter-net using keywords such as sales consultant, sales engineer, sales strategy, marketing consultant, and hundreds of other search-word combinations. Remember to always get and check references.
4. Visit and utilize gift mart showrooms. There are huge permanent Gift Marts in Dallas, Atlanta, Chicago, Los Angeles, New York and Los Angeles. Millions of square feet are devoted to presenting a bewildering array of products in licensed showrooms. Each showroom also has a field sales force covering specific states. These territories are assigned by vendors (sellers) and are commission based. Again, most of these thousands of showrooms specialize in a product or category. From Christmas, to lighting, to tabletop, to clocks, and thousands of other product categories, you may discover a sales group potentially ready to handle your line of product.
5. Seek out expositions, fairs and trade shows specific to your commercial opportunity. I typically walk trade shows to network for clients. This is invaluable. Each category of product has an inside baseball aspect. Trade terminology, unique trade terms, assigned coverage territories, trend cycles vary greatly by industry. You need to learn what is going within your area of interest and there is no better place than shows to study, research and meet potential sales partners.
These are only a few ideas offering alternatives to fear of selling. There are far too many opportunities that never get off the ground simply because the creator believes, “I am not a salesman”. You do not have to be. There is a sea of experienced sales talent ready and able to sell their expertise.
Duquesa Marketing, Inc. is an international consulting firm with over 35 years experience looking at hundreds of new products, concepts and inventions each year from entrepreneurs, inventors and companies all having the same goal; to commercialize their product. The ideas and products that succeed invariably consist of the same basic elements. In order to successfully place a service or product in this very aggressive marketplace no shortcuts are tolerated. There has never been a better time or place to launch that needed new product, and the rewards have never been greater.
Geoff Ficke is President of Duquesa Marketing, Inc. An international consulting firm with over 35 years experience in creating customized strategies and business plans, product development and funding opportunities for entrepreneurs, inventors and small business expansion. Mr. Ficke is also a Senior Fellow at the Page Center for Entrepreneurial Study at the Business School, Miami University, Oxford, Ohio. He can be reached at 407-260-1127 or through the company website, http://www.duquesamarketing.com.
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Posted by admin on April 8th, 2008 — Posted in Life Of Sales
Peter F. Drucker, renowned management consultant and my professor, was fond of warning us against being “too clever.”
This is very sound advice generally, but it is especially on the mark with respect to designing our sales approaches. Sometimes we try to cleverly disguise the sales purpose of our calls, masquerading as people who are doing “marketing studies,” surveys, and the like.
Most prospects see through such shams, and they become worse than uselessthey impeach our credibility.
Instead of using cleverness, try to sound utterly guileless.
Let the prospect teach you how to sell him!
For example, one of my most successful sales campaignsactually, I’m more inclined to call it a marketing campaignanyway, it is built on the most straightforward platform, imaginable.
I call prospects, announce who I am, and say:
“The reason I’m calling is to determine how we might move forward with developing a business relationship.”
Then I shut up, which as you might appreciate, takes a lot of self-control.
Guess what happens, next.
The prospect: (1) Either asks me a little more about my background and experience in his industry, or (2) He asks if I can send him some information.
If he asks for literature, I say:
“Sure, I’ll be happy to get that out to you, and it will include X, Y, and Z.”
But the conversation continues, with the immediate attachment of a very powerful question:
“That should reach you in a day or two, and assuming everything is in order, what will be the next step?”
In other words, I qualify the person, to see if there is a spark of interest, and I get the prospect to set forth a sales track, a plan for acquiring my services.
Often, this involves the tentative scheduling of meetings and seminars, and sharing more details about such significant matters as my compensation.
What is amazing about this kind of conversation is the fact that it is relatively stress free.
While the prospect is saying we “would do” A & B, toward the beginning of the chat, he tends to change the language to we “will” do certain things by the end.
In other words, commitment forms in him, and it feels natural, organic, and not imposed by hard selling.
He still feels he has an “out” if he receives the information and changes his mind, but that seldom occurs. Usually, my follow-up conversation isn’t about persuading, it’s about confirming the commitment that has already been made.
Try this, and let me know how you do!
Dr. Gary S. Goodman, President of Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone® and Monitoring, Measuring & Managing Customer Service. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC’s Annenberg School, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com.
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